Facial recognition tech makes it official: There is no privacy anymore
Posted on June 1, 2017, Cate Lawrence
Recent weeks have brought controversy over electronic billboards in restaurants and shopping precincts that utilize advanced facial recognition techniques to not only provide personalized advertisements but also measure and record the consumer and their response, ostensibly to enable retailers to provide more targeted marketing and services.
In Oslo, the restaurant Peppe’s Pizza had its usage of such billboards exposed due to a crashed digital advertisement that revealed the coding behind its facial recognition system. The billboard includes a camera and facial recognition software that can register gender, whether the watcher is young or an adult, facial expression, whether they wear glasses. and duration of time spent at the billboard.
In response, Dublin-based designer Youssef Sarhan did a little digging in his home time of Dublin and also discovered similar billboards in operation. His thoughts doubt reflect those of many:
“Your attention (and the meta-data associated with it) is being relayed to advertisers without your permission or awareness, and there is no way to opt–out. This is the crux of the problem. There’s no transparency, there is no obvious notice, and there’s no way to opt–out. This is an erosion of our privacy. I feel this is unacceptable.”
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