Corporate Disruption
Dec 19, 2014 7:06:21 GMT -5
Post by Michael Downing on Dec 19, 2014 7:06:21 GMT -5
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Corporate Disruption using Snowden Style Moral Warfare
The most interesting aspect of the Sony hack?
As we anticipated, nobody cared. Not the public. Not the government.
In fact, most people made fun of the victims and the information released was widely reprinted.
Why did wasn't there a response? Three reasons:
•the attack was bloodless and it wasn't aimed directly at the decaying infrastructure of the nation-state,
•the wealthy victims don't evoke any empathy with a jaded/abused middle class, and
•the ability of the nation-state to provide security is diminishing very rapidly (as Snowden showed, they can't even protect themselves).
What does this attack mean?
•Moral warfare against corporate targets works. Snowden showed it worked against the NSA. It is working against Sony due to the mendacity and simple nastiness of the personalities involved. As a result, Sony, and everyone associated with Sony will suffer economically. The company is now toxic. Nobody wants to do business with it and everyone damaged are going to sue it. In fact, the damage from these leaks may be severe enough to tank the company.
•This is survivable. The lack of punishment for this attack in addition to the earlier example seen with Snowden, shows that it's possible to conduct this type of attack repeatedly without evoking a 9/11 level response.
•We're going to see this again and again. JP Morgan was hacked at the root level last year. All of their e-mails and data may end up being bought and used in a moral war against the company in the future. We may also see some innovation. I suspect an attack like this could destroy the net worth of a billionaire if done in the correct way. Not only that, most people would probably laugh at their descent if the right target is chosen.
Corporate Disruption using Snowden Style Moral Warfare
The most interesting aspect of the Sony hack?
As we anticipated, nobody cared. Not the public. Not the government.
In fact, most people made fun of the victims and the information released was widely reprinted.
Why did wasn't there a response? Three reasons:
•the attack was bloodless and it wasn't aimed directly at the decaying infrastructure of the nation-state,
•the wealthy victims don't evoke any empathy with a jaded/abused middle class, and
•the ability of the nation-state to provide security is diminishing very rapidly (as Snowden showed, they can't even protect themselves).
What does this attack mean?
•Moral warfare against corporate targets works. Snowden showed it worked against the NSA. It is working against Sony due to the mendacity and simple nastiness of the personalities involved. As a result, Sony, and everyone associated with Sony will suffer economically. The company is now toxic. Nobody wants to do business with it and everyone damaged are going to sue it. In fact, the damage from these leaks may be severe enough to tank the company.
•This is survivable. The lack of punishment for this attack in addition to the earlier example seen with Snowden, shows that it's possible to conduct this type of attack repeatedly without evoking a 9/11 level response.
•We're going to see this again and again. JP Morgan was hacked at the root level last year. All of their e-mails and data may end up being bought and used in a moral war against the company in the future. We may also see some innovation. I suspect an attack like this could destroy the net worth of a billionaire if done in the correct way. Not only that, most people would probably laugh at their descent if the right target is chosen.